There are two types of marketing, Brand Marketing
One of the easiest mistakes to make when starting an advertising campaign is to think it’s a good idea
Think of it this way: a multinational
This is where you’re conditioned to feel happy or goof every-time you see their brand, because you watch their adverts on TV, which show happy, fun families (or something) playing together, or something really funny, which is then reinforced by their logo.
That way, when you’re in the aisle in a supermarket and
Unlike your average business
Quite clearly this approach won’t work for everyone, and whats even worse is that that
Partly because they’re probably influenced “by what everyone else does” and partly because they’re proud of their “brand” and want everyone to see it.
The thing is, with so many bigger brands with bigger budgets, small business
Direct Response Marketing is a measurable form of advertising which is designed to gain an immediate response from the reader.
To get that response you need a convincing call to action, that is irresistible to the reader, which conveys to them not only why to contact you (or provide you with their contact details) but
The added benefit of doing a carefully implemented direct response advertising campaign is, that is done correctly, it can work as brand awareness as well.
By capturing the
Unlike other marketing types,
If you’d like to find out how Direct Response Marketing can help your business grow whilst building