If you’re looking to grow your business, one of the things you need to focus on is getting the maximum price you can.

It is extremely common for people to undercharge because they’re afraid of asking for more – afraid of losing the sale.

But the problem is, by positioning yourself at the lower end of the pricing spectrum, de-valuing the product/service you are offering and overall you’re defining your business as the cheaper business.

If you deliver a good service that’s worthy of a premium price – you should be charging that premium price.

FACT: Your potential customers do not care how long you’ve been in business, they don’t care about how great your product or service is, and they don’t care about how much it costs.


You might be convinced that people will always be looking for the best deal or cheapest price, but those people will often be much harder to deliver for.

Of course you still need to give great customer service and be attentive to your customer’s needs, but by positioning yourself at the higher end of the market simply means that you make your life easier; and in the long run, more rewarding.

Still not convinced?

Think about it this way; if people bought on price, Apple would not be nearly as successful as they are; people wouldn’t be driving around in high end sports cars that cost £50k+ and you wouldn’t have people living in huge houses in attractive locations.

People buy based on what they want. They buy based on desire – the desire to have your product solve their problem or need.

Want to know more about premium pricing and how to implement it in your business?

Call us today on 01702 668558 or emailing info@ss1creative.com to book a consultation with one of our marketing experts.