Dom started his dog adventure company in late 2011, and very quickly became known as the dog walker in Sunderland. In 2016 he launched his first book, and from 2017 started coaching other pet business owners to grow their pet business in the same way. He rapidly became known as the UK’s number one pet business coach.


The brief was simple, yet surprisingly complex. Ultimately, Dom needed a website that quite simply helped position him as a leading authority to pet business owners, and this was to be done by making a lot of information easily accessible.

Dom’s website contains a tiered level access system, meaning he has the ‘public’ content, and then content for those that have registered for free, as well as paying content – which is split into a further three tiers based on their membership level.


“Working with SS1 was really enjoyable, and I’m delighted with the results. The process was way easier than I thought it was going to be. Ben and the team made the whole thing very painless, they took my initial ideas on board and then came up with designs that exceeded the brief.
Feedback from the site so far has been brilliant.

I’m already getting hits and leads from pet business owners from all over the world (which is exactly who I’m targeting). The website is packed with content which looks great and it positions me as a leader and an authority figure in my industry, which is exactly what I wanted.”

The Brief “Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi… Read More

Growing up, I remember our dog Chloe. A German Shephard that we had from a puppy. She had hip dysplasia when she got older and ended up in a sort of wheelchair for dogs (I’m sure you’ve seen the type I mean). She was there from as young as I can remember, and lived until… Read More

So I’m about to introduce you to two numbers which genuinely changed my life. They changed my life for a number of reasons, actually. They changed my life because I applied them. I didn’t just read them and wonder how to implement them; I didn’t just read about them and think “nice idea in theory… Read More