The most typical objection is price because – well – that’s normally the sticking point for a lot of people. And the objection of the price is usually overcome by ensuring that you’re not delivering price too soon, i.e. before you’ve defined enough value. If someone is saying “that’s too expensive” – then what they’re really saying is “I can’t see enough value or benefit”

How do you capture more people and increase your sales?

With copy that that wins over your prospects, and focuses on what they want and or need from your product or service.

Learn how to write copy like a pro with this guide!