Branding: Does It Really Matter?

Design and branding is what it’s all about with a website, right?!

….well, sort of.

But as much as it might sound strange for a web designer to say, the absolute worst thing you could do is focus on having a pretty website.

What’s more important, is that you actually take into consideration the importance of a return on your investment.

Most businesses are religiously focused on branding… and I mean obsessed over it.

But truth be told your brand does not matter in itself.

Branding overall and the look and feel of your site definitely matters, in terms of making things feel complete, or perhaps feel consistent, but your actual logo is irrelevant.

The thing is no-one, and I mean no-one – with the exception of your significant other and maybe your mum, cares about your brand.

They don’t care about your logo.

They don’t really care about your colour scheme (unless it’s something garish or offensive, or makes use of bright red which is a ‘warning’ colour), and they certainly don’t care how long you’ve been in business.

Again don’t get me wrong, because the latter can be useful for building credibility, but my point here is you shouldn’t make that the biggest selling point.

Or at least, not the introductory text on your website.

The biggest selling point is how you can help your client fix their problem or provide them with the product or service that they really want.

Your headline should be attention-grabbing and there should be lots of good, strong copy with a reason to take action right away (and a button for them to do so).

If you’d like to find out how to improve your website and copy, call us today on 01702 668558 or emailing info@ss1creative.com.

@ss1creative