The total cost of the program, if you pay up front, is £10,000 + VAT, but until Friday 15th March at 5pm, you can claim yours at £5,000 + VAT.
Or, you can break it down over the months.
And this is actually how I’ve intended it to be purchased, because the point is, it makes it manageable.
I’ve structured this in a way that limits the risk and exposure you face.
So how does it work?
You pay month by month, with no commitment to proceed to the next month if you feel it’s not working, or not for you.
£1000 + VAT payment required to get us started. That payment secures your place on the program (and there are only 3 available at any one time).
You need to be prepared to invest some money in Pay Per Click. Any less than £200 for the month and let’s agree it’s not for you. Ideally you want to spend around £500 on PPC.
I’ll work with you, and your budget, to generate some leads/sales in a systemised way. That is, I’ll create a landing page, set up the ads, do all the copywriting and help you with a plan to follow up on these leads, so that you get the best possible return on investment.
In Month 1, you should have generated some leads which you can see lead to business. It’s early days yet so don’t expect to get a full ROI, but you should see potential. Enough to carry on to…
£1000 + VAT for month two, where we continue to manage and build on the Pay Per Click.
In Month 2, we’ll create you a guide (based on some content you provide, but don’t worry, I’ll help you through that bit and it’ll be dead easy).
We’ll amend the landing page to offer the guide instead, and integrate an email system which can automatically email your leads some follow up.
Again, I’ll work with you to show you how to best interact with your leads to get some results.
At the end of the month, you should start to be seeing some real business generated and should see a good future in the campaign.
£2000 + VAT for month three, where on top of managing your Pay Per Click, we’ll expand the campaign to do further Re-marketing.
That’s where we’ll re-advertise to all the people that came to you in Month 1/2, but didn’t enquire.
On top of that, I’ll help you write a sequence of emails to go in your email system that we’ve set up, and we’ll mock up a design for a new website for you. The design is yours to keep, even if you don’t do…
£2000 + VAT for month four, where on top of managing your Pay Per Click, we’ll finish designing and build your new website.
At this stage it won’t come with any content, but you’ll “own” the website at the end of the month, and if you don’t want to continue into Month 5 of the program, you can write your content yourself.
We’ll also expand your guide so that it’s a printable (minimum 8 pages of A5) guide, and print up 100 copies for you. This means we can expand your marketing so that on the thank-you page of your offer (i.e. when you’re saying thanks for downloading a copy of my guide) you can offer to send them a copy in the post.
This means you capture their full address details, which is great for additional marketing later. i.e. postcards, sales letters, etc etc. It also shows they’re a more serious lead.
£3000 + VAT for month five, where I’ll write the copy for your website. This is where I’ll basically go through your whole website, and make it a lead generating machine.
We’ll integrate your guide, any anything else we need to, to make your website perform better than it’s ever performed in your business life.
On top of that of course we’re going to continue to manage all your pay per click, and help with any email marketing that you need to be doing.
At this stage you should be very excited about the future, because you’ll see such a return from the marketing we’re doing.
Finally, £3000 + VAT for month six… and this is the exciting bit.
It’s where we put together a whole direct mail campaign for you, to either approach cold leads or follow up on those that have given you their address.
I’ll write you the core of 3 sales letters, giving you the creative ideas you need to get attention.
I’ll develop you a landing page for the direct mail to be directed to, and give you a schedule of when / how you should follow up.
On top of that, we’ll be getting your website live (if it isn’t already), managing your pay per click, helping you with email marketing, and anything else you may have as a query.
Going on from there, the kick start program is finished. You should have a fully automated marketing system implemented, and a new website, and we’ll discuss our ongoing monthly marketing services which will be available to you.
But by that point, it should be a no brainer, because you’ll be seeing stacks of new business falling through the door.
Ready to take your business to the next level? I wouldn’t hang about to claim this offer, you only have until Friday 15th March at 5pm